Your zip code field keeps rejecting my address. Tried five times, then gave up.
Priya S.
Customer feedback + analytics
See what customers say,where they leave,and what it costs you.
Mergo connects what customers tell you (tickets, reviews, surveys) with what they do on your site or app (clicks, drop-offs, replays). It shows which problems cost you the most, with the evidence attached.
Built in Tallinn, Estonia
Works with the tools you already use
Mergo recommends: autofill the address step. Evidence: 312 complaints about the address step, a 47% drop-off at Address and 1,204 rage clicks on the zip field. Estimated impact: 6 to 9% more checkout conversion.
Mergo recommends: ship a dark theme. Evidence: 184 requests for a dark theme, 38% of sessions starting after 8pm and 2,310 visits to the appearance settings. Estimated impact: 4 to 7% better evening retention.
Mergo recommends: fix the Android login loop by keeping the one-time code alive. Evidence: 96 one-star reviews mention login, 22% of Android sessions hit the login screen twice and 3,870 taps on Resend code. Estimated impact: 3 to 5% better day-1 retention.
Both halves of your stack
What customers say and what they do, finally connected.
- Zendesksupport tickets
- Intercomlive chat
- App Storereviews
- Google Playreviews
- Redditmentions
- NPSsurvey answers
- Sales callsnotes
- Mixpanelfunnels
- Hotjarheatmaps
- PostHogsession replays
- Click eventswhat gets used
- Scroll depthwhat gets seen
- Rage clickswhere customers get stuck
The problem
Analytics tells you what. Feedback tells you why.
They live in different tools, owned by different teams. Nobody connects them, so the problem never gets fixed.
Support inbox
4,812 open- PSPriya S.2m
Your zip code field keeps rejecting my address.
- LMLeon M.6m
Can I change my plan without calling sales?
- Ddmitri_k11m
The address form errors out every single time.
- GHGrace H.18m
Where do I download last month's invoice?
- ARAna R.24m
Gave up at the shipping address. Again.
- TVTomás V.31m
Love the new widgets on the home screen.
312 angry tickets. Support hears the pain, not what it costs.
Product analytics
2.1M eventsCheckout funnel
Cart
Ship
Pay
Paid
Heatmap · /address
Full name
Street
Zip code
City
14:02:11page_view/checkout/address
14:02:14input_error#zip
14:02:15rage_click#zip ×6
14:02:19field_focus#street
14:02:26checkout_exitstep=address
14:02:31page_view/cart
−47% at Address. Growth sees the drop, not the reason.
Mergo connects the two
Autofill the address step
312 complaints−47% at Address1,204 rage clicks
What broke, why, and what fixing it is worth: +6–9% checkout conversion.
How it works
From scattered feedback to a clear list of fixes.
Connect the tools you already have. Mergo does the reading, the matching and the ranking.
- 01
Connect feedback and analytics
Plug in your feedback tools and your analytics in minutes. Zendesk, Intercom, App Store, Google Play and Reddit on one side; Mixpanel, Hotjar and PostHog on the other.
- Read-only connections
- Tickets, reviews, NPS and call notes
- Funnels, clicks, heatmaps and replays
- 02
Let Mergo match feedback to behavior
Mergo's AI reads every ticket, review and survey answer, groups them into themes, then matches each theme to the funnel steps, page elements and sessions where customers struggle.
- Themes, not keyword tags
- Matched to real behavior
- Updates as new data arrives
- 03
Fix the costliest problems first
Get a ranked list of what to fix or build next, each item with its evidence and an estimated impact. Send any recommendation to Linear, Jira or Notion in one click.
- Ranked by estimated impact
- Evidence attached to every item
- One click to your tracker
Evidence
Every recommendation comes with proof.
No black-box answers. You get the exact quotes, the funnel step, the heatmap and the replays behind each one, so you can convince your team, your boss or your client.
01 · Recommendation
Autofill the address step
What to fix or build, how confident Mergo is, and where it goes next.
02 · Feedback
312 complaints
Every ticket, review and chat that mentions the address step, grouped into one theme.
03 · Funnel
−47% at Address
The checkout step where nearly half of shoppers give up, straight from your analytics.
04 · Heatmap
1,204 rage clicks
Where the frustration lands on the page: the zip field, again and again.
05 · Replays
38 linked sessions
Real sessions you can watch, each one linked to the complaint it explains.
06 · Impact estimate
+6–9% conversion
An estimated range, not a single number, sized from the drop-off and the traffic it affects.
Features
Everything between a complaint and the fix.
Mergo turns feedback and behavior data into decisions your team can act on, and shows its work at every step.
Ask Mergo
Ask anything about your customers in plain language. Every answer cites the tickets, events and replays behind it.
Why did checkout conversion drop?
Most of the drop comes from the address step. 312 complaints mention the zip field Zendesk · 312, 47% of shoppers leave at Address Mixpanel · −47% and the zip input draws 1,204 rage clicks Hotjar · 1,204. Autofilling the address should win back an estimated 6–9%.
Create Linear issueOpen evidence
Try asking
Themes, not tickets
Every ticket, review and survey answer is tagged and grouped as it arrives.
The behavior behind each complaint
Rage clicks, heatmaps and drop-offs, mapped to the exact screen customers complain about.
Impact estimates
Every recommendation comes with an honest range, not one overconfident number.
Trend alerts
Know the moment a release starts generating a new kind of complaint.
Linked replays
Jump from a quote straight to the moment in the session where it happened.
One click to your tracker
Send the fix to Linear, Jira or Notion with its evidence attached.
FAQ
Questions, answered.
The short version: Mergo reads the tools you already use and tells you what to fix first, with the evidence attached.
Any team that hears from customers and can see what they do on its site or app: product managers, growth and e-commerce teams, support and CX leads, UX designers, and founders who do all of it themselves.
Feedback tools tell you what customers say. Analytics tools tell you what they do. Each one shows half the picture. Mergo connects the two, so you can see which problems actually cost you customers, and what fixing them is likely to be worth. It works on top of the tools you already use, so there's nothing to migrate.
On the feedback side: Zendesk, Intercom, the App Store, Google Play and Reddit, plus NPS surveys and sales call notes. On the behavior side: Mixpanel, Hotjar and PostHog, covering funnels, click events, heatmaps, scroll depth and session replays.
It groups what customers say into themes, then lines each theme up with what they do: the funnel steps, page elements and sessions where they struggle. Recommendations are ranked by how strong that combined evidence is and by their estimated impact.
Always. Every recommendation carries its evidence: the tickets and reviews behind it, the funnel step, the heatmap and the session replays. You can open any of it before you decide.
No. Mergo sits on top of the support and analytics tools you already use and reads from them. Nothing about how your team works in those tools changes.
Wherever your team plans work. Send any recommendation, with its evidence attached, to Linear, Jira or Notion in one click.
Mergo connects to your tools with read-only access, so it can't change anything in them. Your data is stored in the EU, and it is never used to train AI models.
Early access
Say+Do=Fix.
Stop guessing why customers leave. Merge what they say with what they do, and fix what matters most.